Does Your Content Writing Attract or Repel Customers?

While browsing the web, I found a badly written article about content writing on the services page of a website of an Internet marketing company. If the company can’t even produce good content for its site, why would anyone hire the company to produce content?

I’m going to analyze the first paragraph sentence by sentence.

First sentence: “When writing content for a website there are a number of requirements that needs to be met.”

The sentence has two really basic errors:
Punctuation error: A comma belongs after the word website.
Verb tense error: Needs should be need.

But the whole sentence is just poor writing, from the overall structure to the use of passive voice. A rewrite is simple: “Content writing for a website needs to meet a number of requirements.”

Second sentence: “Firstly, it has to be user friendly, allowing the user to quickly and effortlessly move back and forth between pages.”

This sentence is better than the first sentence but still unnecessarily ponderous. A rewrite: “First, the content needs to let the reader quickly and effortlessly move between pages.”

Third sentence: “This creates a comfort zone where the reader wont be hindered from getting to know your products or services better.”

Note: Wont should be won’t.

I would combine the third sentence with second one, creating: “First, the content needs to let the reader move quickly and effortlessly between pages, making it easy for the reader to get to know your products or services better.”

Fourth sentence: “If there is one thing that creates a negative image, maybe even an irritation with readers, its the frustration of not being able to find exactly what it is they need.”

Rewrite: “Nothing irritates or frustrates readers more than not being able to find exactly what they need, creating a negative image that is unlikely to gain you a client.”

Fifth sentence: “By means of informative content your potential client will surely be more satisfied, which will ultimately lead to a better brand-image and relationship with your reader.”

Rewrite: “When you provide informative, easy-to-navigate content, you satisfy readers and create a better brand image and relationship with them, potentially gaining new clients in the process.”

So, the original:

When writing content for a website there are a number of requirements that needs to be met. Firstly, it has to be user friendly, allowing the user to quickly and effortlessly move back and forth between pages. This creates a comfort zone where the reader wont be hindered from getting to know your products or services better. If there is one thing that creates a negative image, maybe even an irritation with readers, its the frustration of not being able to find exactly what it is they need. By means of informative content your potential client will surely be more satisfied, which will ultimately lead to a better brand-image and relationship with your reader.

becomes

Content writing for a website needs to meet a number of requirements. First, the content needs to let the reader move quickly and effortlessly between pages, making it easy for the reader to get to know your products or services better. Nothing irritates or frustrates readers more than not being able to find exactly what they need, creating a negative image that is unlikely to gain you a client. When you provide informative, easy-to-navigate content, you satisfy readers and create a better brand image and relationship with them, potentially gaining new clients in the process.

If you agree the rewritten paragraph is more effective, and your content needs help, please contact me to discuss what I can do for you.

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